We create a unique looking website with the fresh and interactive designs that will amaze and impress potential clients. Responsive Web design is the approach that suggests that design and development should respond to the user’s behavior and environment based on screen size, platform, and orientation. The practice consists of a mix of flexible grids and layouts, images and intelligent use of CSS media queries. We are based in Austin Texas. The state’s capital. But can service the needs of our clients throughout Texas and beyond. We have clients from all over the U.S. We’re always focused on the success of our clients. We can assist with planning and executing an identity overhaul, website design search engine marketing, selecting the right marketing software and more. Drive traffic to your website by achieving page 1 rankings in search engines for valuable keywords. Search Engines Keyword research unveils valuable search terms. Website architecture and content are optimized. Link building is performed to increase rankings. Website analytics help measure results achieved.

We offer a complete WordPress website design and development. From a simple brochure website to an advanced e-Commerce solution with an integrated forum or membership website, we’ve got you covered.  Website Design & Search Engine Optimization has been made a priority when designing our client’s websites. We optimize every site with meta tags, great content & submit your site for fast crawling by Google. Our websites are built from premium WordPress theme and then customized for you. They are light, responsive, and fast to load with pages that hold attention.  We give you plenty of options. Including the base theme and layout, colors, content. Then leave the rest to us. We love making you look good. So count on us for a beautiful design. We are dedicated to offering you the best service with support and updates you can rely on. Do not hesitate to contact us should you have any questions.

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– Zapata –

One of the fundamental areas of web development and designing which needs to be taken care of in a very sensitive way is Web design usability. So, what is web usability?

In simple terms, it means the ease at which a new user interacts with the website. The online experience of the target audience plays a key role in devising strategic methodologies for achieving business goals.

Website evaluation and measuring web design usability is very important from the designing aspect of the web designer.

The basic and foremost goal of any e-commerce site is increased business prospects and better revenues. Unless there is potential traffic for a particular website, how will the business grow?

The usability factor is also dependent on the navigational systems of the website, the loading time of the site, user-friendly graphical interface, etc.

Importance of web usability

Usability level indicates the quality of the website which also determines the efficiency and effectiveness of deliverables. There are certainly significant factors that have a positive impact on better web design usability.

Increased traffic rate

Customers determine the success and failure of online business. If a site is having relevant traffic necessary for generating sufficient volume of business, then it indicates the success of the website as well as of the business venture.

The info graphical elements in the site should not only attract more users but also should retain the existing users, lest they wander to much greener pastures.

Correcting errors

Web usability metrics pinpoint the problem areas where the user is finding difficulty in using the website for achieving certain goals. Evaluating the flaws and pros of the website design for analyzing performance results in the effective rendering of services for goal-oriented users.

Optimum usage of resources

Measuring the usability aspect of a website design enables the web designer to reduce the additional overhead expenditure involved in re-designing and experimentation. Time and money are really precious resources which shouldn’t be wasted unnecessarily.

How to measure web usability?

Even though the concept of web usability is an intangible one, its possible to measure using web usability metrics. The basic idea is to scale the reliability of the website design and to re-define the goals by evaluating the problem areas of the website design.

Ease of navigation

The architectural hierarchy of design and layout should be very straight and simple for the users to navigate to different pages of the website according to their choice or requirement of information. The faster the user gets what he is looking for, the more popular the site will be. This also has a positive impact on the overall business.

Speed

Another paramount factor underlying website usability is the speed in which the site is loaded in the browser. The graphics should be used in a balanced manner that the site design should take up less bandwidth and should be search engine friendly.

Interactivity

Innovation and user-friendly design will have a higher degree of usability level as compared to complex static pages. The interface design should be transparent by allowing the free flow of data and information in a quick manner by providing adequate feedback.

The website should interact with the user just satisfying the business requirements of the potential clients.

Reliability estimates

Real statistical figures provided by the usability test metrics helps the web designer to refine the web design standards and to attain higher business growth by increasing the margin of sales and profits.